We live in a complex world, and many of our products and services are reflecting that. In many organizations, it’s up to marketing to help educate those who will eventually use these products and services. It’s up to marketers to educate customers before they even become customers. Let’s think of... more
Often we when think of enterprise learning, our minds go to “employee training,” but in our digitally and globally connected world, this is a sweeping over-simplification. The definition and boundaries of enterprise learning have rapidly expanded to include any link in the business value chain, including customers, partners, franchisees, vendors,... more
Whether you’re considering changing your current learning management system (LMS) or rolling out an entirely new training platform for employees or clients to use, the question regarding “ownership” of the training platform is bound to arise. From sales to marketing teams, every department will have its own needs, and internal... more
DiscoverOrg is on a mission to create a revolution in sales. A pioneer in the sales and marketing intelligence software space since 2007, the company’s platform is designed to reduce the time-to-direct-connection with targeted prospects and improve the performance of all prospecting efforts by providing both the contacts and context needed... more
You packed your training program with great content, and it is getting rave reviews with beta testers. Now you need buy-in from the executive level for their feedback and input for a full rollout. Consider these tips for getting the C-suite engaged. 1. Include Them in the Assessment Phase You’ll... more
After solving one corporate training problem, it’s only natural that you will learn from that experience. When a similar problem is presented, you will apply the knowledge from your prior experience and most likely develop a similar solution: Keeping all the good parts, and throwing out the bad. Your final... more
As our world adapts to the benefits of technology many HR-centralized training departments are feeling enormous pressure to produce more training content. Unfortunately, 20th century training departments are typically ill-equipped to meet the demand of employees hungry for more. And so adding the additional responsibility of customer product training to the... more
