Imagine you’re a major company in the B2B space. Your sales are mostly handled by your channel partners, and to support them, you maintain a robust partner program. You offer a partner portal with comprehensive documentation, an incentive program to motivate them, and marketing materials they can use in their... more
If you’ve ever been to the Apple store, you know that it’s kind of an experience: you can buy products there, you can get your devices fixed there, and there are scheduled Today at Apple classes. Like photography? You can learn how to take portraits. Music? There’s a class for... more
What is the value of a happy customer? Quite a bit. According to research, hanging on to existing customers boosts your bottom line: a 5% increase in customer retention can result in an increase in revenue of between 25 and 29%. It’s also much simpler (and less expensive) to keep... more
In the last three years, Learning and Development (L&D) professionals have found themselves thrust into leadership positions on several important organizational initiatives. One of the most important? Diversity, Equity & Inclusion (DE&I). According to a recent report, more than half of L&D departments own or share responsibility for DE&I programs... more
Your customer service agents are the face of your organization. They nurture relationships with existing clients, troubleshoot your products, and are available to answer questions whenever a customer needs to get in touch. Being a friendly voice on the phone isn’t always an easy job. Some problems are hard to... more
Think of your very best buying experience recently. You probably decided you needed something, did some research on your own, then bought the product with one click. It might have been delivered to you the next day with no shipping charge. The experience was likely simple, seamless, and most of... more
Sales has never been an easy job, but salespeople say it’s gotten more difficult recently. The last few years have been filled with uncertainty: the economy slowed down in the last months of 2022, bringing with it inflation, hiring freezes, and supply chain problems. None of this has been easy... more
Sales is all about closing the deal, no matter what, right? Not exactly. While making sales is the obvious mission of every sales department, the very best salespeople are most concerned with relationships. Their interest is in providing value to the customer, acting as trusted advisors, problem-solvers, and consultants. Top sales... more
Your partners are the face of your brand. They sell your product, service, refer, and market it. They also drive revenue, with 50% of the respondents to a Hubspot study attributing a quarter of their revenue to partners. It’s no surprise that strategic partnerships are increasingly popular; 75% of the... more
Customer service has undergone a transformation lately. According to a recent survey of support agents, customer expectations rose dramatically during the pandemic. Buyers expect prompt service, quick access to answers and troubleshooting, and to be able to reach representatives through a variety of channels. One of the most important channels... more
