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Ah, February. It’s the month of celebrating love and romance — red roses, boxes of chocolates, a tête-à-tête over a candlelit dinner.

But wait! Let’s not forget that valentines come in all shapes and sizes, and sometimes true love may manifest not just for a sweetheart, but for a sweet solution that makes your day everyday, always supports your needs, and looks darn good doing it.

Sound familiar, Litmos lovers?

It’s 2020; it’s totally ok to admit that you love your LMS. Go ahead and sing it from the rooftops. Own that special connection. Your LMS makes your job easier, more fun, and most importantly, enables learning, which will always be a classic love story because it changes lives. Learning enriches people’s knowledge, skillsets, careers, job satisfaction, and company loyalty. What’s not to love about that?

Loving your LMS is a romance built to last with benefits that abound:

Happier Customers: Not only does training increase customer engagement and loyalty, it also reduces service calls, drives adoption and upsells, and provides an instant platform for marketing other products. It enables companies to add value to what they already sell by deepening customer knowledge and interest in their products. Inviting customers to training also enhances customer experience by showing them that you want to fortify the relationship with ongoing learning.

Engaged Employees: Today’s most progressive companies know that employees expect and desire training as a benefit as valuable as healthcare or a 401(k). Training is now perceived as a more compelling factor to join an organization even than salary. People know that continuous learning not only helps them perform better day-to-day, but it also allows them to design a more satisfying long-term career path.

Empowered Extended Enterprise: By offering onboarding and ongoing training to your partners and contract workers, you ensure that everyone is clear on messaging and the brand promise, as well as up-to-speed on the latest product information. Members of your extended enterprise will likely perceive the opportunity to take free training as an added benefit of working with you. They won’t have to “just figure things out” on their own but rather will be nurtured and positioned for greater success.

Stellar Customer Experience: Companies need to sell more than just products. They need to sell experiences. Research shows that customer experience now surpasses price and product as the key brand differentiator. Your people are on the frontlines in this battle for better customer experience and must be up-to-speed, on-message, and equipped with the knowledge to deliver world-class customer experiences.

Check out our other posts in this series: Love Your Content, Love Your Customers, Love Your Partners.